Old Hollywood Glamour Files

Recently, the Miss Teen USA pageant has been in the news for removing the swimsuit segment of its competition. This makes sense – seeing as the pageant is put on in order to award scholarship money to prospective students, and is for girls aged 14-19!

The swimsuit round of beauty pageants has been an intrinsic element of each event since their inception almost one hundred years ago in 1921, when the first Miss America pageant was held and advertised as a ‘bathers revue.’

The Miss America contest has always been upheld as a celebration of female empowerment and sisterhood, which seems baffling today when women are more likely to feel empowered by education and progressive values than what they look like in a garter belt. During the 1950’s however, pageants and the “Miss…” title were used to advertise products and concepts from National Hot Dog Week to the atomic bomb.

Atomic bomb, you might exclaim! I promise I’m not making this up. Nevada was keen to emphasise its modernity and advances in the nuclear arena during the 1950’s, and so Miss Atomic Bomb was born – combining two of the state’s calling cards – nuclear bombs and showgirls - because what doesn’t say “take a trip to Vegas” like atomic warfare and scantily clad females?!

There were countless seemingly bizarre efforts to cash in on the ‘sex sells’ bonanza; such as the 1954 Miss Magic Marker pageant, 1968’s celebration of librarians – Miss Archive, 1935’s illustrious Miss Idaho Potato, the West Side Fur Company’s 1960 Mink Queen contest and Miss National Catfish Queen of 1954.

All of these pageants had the same basic attributes in common – young female hopefuls, some thinly disguised product placement, and a heavy focus on strutting the stage in little more than underwear.

Zion Meat Company’s infamous Sausage Queen pageant in 1955 was held to celebrate National Hot Dog Week. Geene Courtney won the contest, and had the honour of being strung with raw sausages arranged artfully around her girdle. In a similar vein was the 1952 Frankfurter Queen – sponsored by the Hebrew National!

Occasionally pageants aimed to further an idea or promote a concept, as opposed to simply marketing sausages or fur pelts. Miss Psywar was one such pageant. Psywar, or psychological warfare, was not a new concept. The wartime efforts of the 1940’s needed not only covert psy-ops in order to beleaguer enemies, but also some good old fashioned morale boosting for the folks at home. So, the Miss Psywar pageant was born. Not much is known about it, besides the fact that it took place in Washington state in the 1940’s, and the little that can be gleaned from the surviving photographs – showing young women in in bullet bra style swimsuits, standing around horn loudspeakers!

And it wasn’t just the shady world of psychological warfare that had its own beauty contest – the NSA even had a pageant which ran in the 1950’s and early 1960’s – perhaps the National Security Agency is not all about brains, as evidenced in this photo below, showing smiling women in corseted dresses! Again, very little is known about this pageant – besides the fact that contestants represented numbers as opposed to states – and that it was held annually. It seems the NSA is not keen to share many more details of its dark history!

And for our final foray into the world of downright strange beauty pageants of the past, I’ll leave you with this photograph showing a young girl posing in knickers with a bag over her head – which at first glance looks rather questionable, but is actually a shot from the 1930’s Miss Lovely Eyes pageant!

Throughout history, the image of the damsel in distress has saturated the silver screen. A morbid fascination with the deaths of beautiful, untouchable people has been featured in movies, the media and fiction ever since these vehicles for story began. Researchers have long speculated on what it is that makes stories such as the murder of a beautiful young woman so compelling, and have surmised that it revolves around playing on the basic fears of society – that if our cherished and virginal young women aren’t safe, then what hope is there for the rest of us?

A certain kind of macabre infamy has long surrounded the deaths, murders and suicides of beautiful young women in Hollywood. Marilyn Monroe’s death is a perfect example of this – even to this day rumour and speculation swirls around her apparent suicide, with many steadfast in their belief that her death had a more sinister cause – linked to Presidents, shady doings and mob bosses.

There is an element of drama and intrigue attached to Old Hollywood, and this intertwines with the stories of tragedy and despair which have become almost mythical in their retelling. One such story is that of Peg Entwistle, a successful stage actress originally from Wales. Peg had achieved a great deal of favourable recognition acting in Broadway productions – in fact, seeing Peg perform in Henrik Ibsen’s The Wild Duck inspired Bette Davis to take up acting.

It was 1932, and Peg was 24 years old. At the height of the Great Depression, she went to Los Angeles to perform in a play called The Mad Hopes, which ran for a week at the Belasco Theatre. After this, she found her only credited film role – in Thirteen Women.

About a month before Thirteen Women was released, on the 18^th September 1932, Peg climbed to the top of a 14m tall ‘H’ – the first letter of the Hollywood sign - and threw herself off, into the ravine below. A woman walking in the area found her jacket, bag and a shoe, and looking inside the bag found a suicide note that read - "I am afraid, I am a coward. I am sorry for everything. If I had done this a long time ago, it would have saved a lot of pain. P.E.”

The suicide caused a sensationalised media reaction – due to Peg’s youth, beauty, and promise as an actress. The Hollywood sign at the time did not hold the same resonance as it does today – being an advertising ploy for a local real estate development called Hollywoodland. It had been built in 1923 and left there, although the ‘land’ at the end of the sign has since been removed. In recent years, Peg’s ghostly apparition has allegedly been spotted, a musical was produced in the UK about her life, and outdoor screenings of Thirteen Women have raised funds for suicide prevention charities.

Another suicide – this time further afield than Hollywood – has gone down in history, mostly due to the famous photograph captured at the time. Evelyn McHale was a young bookkeeper who lived in New York and had recently become engaged. When she was 23, she travelled to Rhodes, Pennsylvania to visit her fiancé, who saw no sign of distress or anything to indicate what she was about to do.

Evelyn travelled back to New York the next day, and jumped from the 86^th floor of the Empire State Building. A suicide note was found in the pocket of her coat, left neatly folded in the observatory. It read, “I don’t want anyone in or out of my family to see any part of me. Could you destroy my body by cremation? I beg of you and my family – don’t have any service for me or remembrance for me. My fiancé asked me to marry him in June. I don’t think I would make a good wife for anybody. He is much better off without me. Tell my father, I have too many of my mother’s tendencies.”

A photography student, Robert Wiles, happened to be passing minutes after her death, and snapped the now legendary photograph of her lying like a tragic sleeping beauty on the crushed wreckage of a car. Andy Warhol dubbed her “the most beautiful suicide,” and used the photo for one of his prints – Suicide (Fallen Body).

Deaths with a twist of fate also pique the imagination – and none has quite such a dash of fateful decision making as the death of actress Carole Lombard. When the US stepped into the WWII arena in 1941, Carole Lombard, then 33, arranged a war bond rally in her native state of Indiana. She travelled with her mother, Bess Peters, and Otto Winkler – the press agent for Clark Gable. After a successful rally, the three were due to travel back to Los Angeles by train, but Carole wanted to speed the process up and suggested they fly. Both her mother and Otto were afraid of flying, and both protested, keen to stick to the original plan.

Carole was adamant, and so they tossed a coin. Carole won the toss, the party of three flew, and their plane crashed into a peak of Potosi Mountain. All 22 on board were killed instantly.

No story about infamous deaths of beautiful young women would be complete without a mention of Los Angeles’ most renowned unsolved murder – that of the Black Dahlia. There have been books, movies, crackpot tales, conspiracy theorists, armchair investigators, TV show tributes and many a grisly LA ghost tour.

The Black Dahlia – or Elizabeth Short - was an aspiring actress trying to make it big in LA in the 1940’s. Her brutal murder shocked the city, and the publicity furore after her death took up column inches indefinitely. In fact, you can still find endless articles about her.

In January 1947, her body was found naked, mutilated and half decapitated on a vacant lot. Her face had been carved into an eerie, monstrous leer and her body had been posed with her hands behind her head. The local woman who discovered the body thought at first that it was a store mannequin.

The case was hugely sensationalised in the media, and as much mileage as possible given to anything that made it appear scandalous. Elizabeth had been wearing a black tailored suit when she was last seen, which the newspapers changed to a “tight skirt and sheer blouse.” She was described as “an adventuress” who “prowled Hollywood Boulevard.” Several newspapers posited that she was a prostitute, claims vehemently denied by her friends and family.

Perhaps the most shocking element of the media coverage was the lengths that Hearst newspaper The Los Angeles Examiner went to in order to obtain a ‘scoop.’ Reporters called Elizabeth’s mother, Phoebe Short, and told her that Elizabeth had won a beauty pageant. They fished for as much information about her daughter as they could, before they abruptly informed her that actually, her daughter had been murdered. Not stopping there, they then offered to pay for her flights and accommodation to bring her to LA to help with the police investigation. They flew her to LA, but kept her secreted away, far from the police, in order to protect their scoop from other media outlets.

Over the course of time, approximately 60 people have confessed to Elizabeth Short’s murder. So little is known about her that she has become an iconic victim – speculation about her runs riot, and yet she still remains an elusive, tragic figure. Perhaps one of the most interesting aspects of the story and the ongoing fascination that surrounds it, is that unlike similar unsolved murder cases – take Jack the Ripper as an example - the Black Dahlia ‘nickname’ alludes to the victim, as opposed to the perpetrator. Although a large portion of the continuing mystery is due to the fact that the murder hasn’t been solved, there is as much mystery derived from the enigmatic victim herself.

In the late 1980’s, Bettie Page was nearing seventy and living in a group home just outside Los Angeles. Sitting around the TV with her fellow septuagenarian residents, she suddenly saw her younger self on the screen, in the midst of being featured on Entertainment Tonight.

For anyone with even a mild interest in 1950’s Hollywood, alternative retro culture or pin ups of yesteryear, Bettie Page is a household name. For Bettie herself however, her ongoing infamy was a total revelation.

Bettie Page is the antithesis of most 1950’s glamour icons. Marilyn Monroe, Jayne Mansfield, Kim Novak, Sophia Loren and others tapped into their sexuality to create a brand image for themselves, but no one was quite so forthright about it as Bettie.

Full frontal nudity was considered taboo in the post WWII 50’s, yet Bettie was a proponent of embracing sexuality and your body – treating both as something to be celebrated as opposed to something to hide away or repress. She is perhaps best known for her fetish and bondage inspired photo shoots, considered scandalous at the time, but the kind of imagery we see in anything from music videos to advertising billboards these days.

Bettie Mae Page was born in 1923 in Nashville, Tennessee. She married her first husband when she was 20, and they moved to San Francisco together. They divorced four years later, and Bettie moved to New York, determined to become an actress. Pin up modelling was something to bring in some cash, as it was for Monroe and many more before and after Bettie. She was discovered by a policeman called Jerry Tibbs, who was a photographer on the side, and was also the one that told her that her forehead was too high, and encouraged her to have bangs (a fringe to the English) cut in, to hide it. Her bangs formed part of her trademark look, a look which is still emulated today.

Bettie appeared in one of the first pin up calendars, posed for iconic photographers such as Irving Klaw and Bunny Yeager, and was one of the first Playboy centerfolds – Miss January 1955. She made most of the lingerie and costumes for her shoots herself, including now-famed outfits such as the leopard pattern ‘jungle girl’ costume immortalised in Yeager’s 1954 Jungle Bettie shoot, at the Africa USA park in Florida.

She was well known for the innovative and eye catching costumes that she designed for herself – anything from bullet bras to suspender belts.

Bettie is often associated with S&M poses, but by her own admission, Irving Klaw’s work is the only example of any fetishist photography. She often posed nude, but never in sexually explicit content. Despite this, Bettie was implicated during the Kefauver hearings, set up by Senator Estes Kefauver that targeted indecent publications and pornography.

In 1959, Bettie disappeared from the limelight altogether. Her departure from modelling was so sudden that it led many to believe that she was dead. Even researching her now, with the entirety of the Internet at your fingertips, it is a hard slog to find definitive facts, dates and corroborations. Even Dita von Teese is quoted as saying, “Now you know everything about a celebrity, but Bettie, you know nothing about.” She is truly enigmatic.

We do know that in 1959, she converted to born again Christianity. She was determined to become a missionary in Africa, but the fact that she had been divorced twice meant that she was rejected. There is no record as to whether the church decided that the fact that she had posed naked with bullwhips was also a deciding factor!

She married again for a third time, but this marriage also disintegrated and ended in divorce. It was around this time that Bettie reported hearing voices. She reportedly stabbed her landlady 20 times, explaining that “God made her do it.” According to other reports, this was not the first time that she had stabbed someone. After stabbing her landlady, she was diagnosed with acute schizophrenia and spent 20 months in Patton State Hospital in California. After her release, she was arrested for assault after attacking another landlord, but was found not guilty by reason of insanity. She spent eight years living in a group home under state supervision, which was where she saw herself on television on Entertainment Tonight.

Bettie’s iconic status and unsurpassed career were marred by the fact that she was rarely rewarded for her hard work. She recalls once going to a photo shoot where the photographer encouraged her to bring all of the bikinis, costumes and lingerie she had made. He shot her in them and then used the photos to replicate the designs, selling them as Bettie Page Bikinis. He never offered her a cent, and remarkably, she never sued him. After she left modelling, she was penniless, and this continued until she was rediscovered in the 1990’s.

Incidentally, it was Hugh Hefner who realised at a dinner at the Playboy Mansion in 1993, to which she had been invited, that she wasn’t being represented by an agent and had no control over the rights to her image or brand. He organised representation for her, and saw that she received royalties.

Mark Mori, an esteemed documentary maker living in LA, began interviewing her in the late 1990’s. He kept the tapes for a few years, before eventually making a documentary in 2007, a year before Bettie’s death of a heart attack.

He says of her everlasting appeal as an icon for women to this day, "It has to do with not fitting into the dominant culture idea of what's good or sexy. I'm not a supermodel. I'm not Barbie. Whatever ideal it is that they are supposed to fit into. Whatever it is about Bettie, Bettie is the one they latch onto that allows them to feel comfortable in their own sexuality."

When you think of silver screen sirens of the 1940's, more often than not your mind will trip over sultry beauty, perfect eyebrows, lipstick that never seems to smudge, and perhaps an uncanny knack for making cigarettes look sexier than a dog eared Pall Mall has any right to look. They were lauded for their beauty and leading roles, and their popularity determined by their ability to ‘play the game’ with studio bosses, the media and the ever-fickle public eye.

Women gracing the screen were expected to look pretty and offset the raffish charm of their leading men, and yet many iconic actresses from the era have fascinating back stories that weren’t granted the column inches guaranteed by a sex scandal, a celebrity marriage or the glitterati rumour mill. Jayne Mansfield is a case in point – the blonde bombshell commonly touted as a ‘working man’s Marilyn Monroe’ saw mainstream success in the 1950's due to her impressive chest-waist-hip measurements and breathy, baby-voiced roles; and yet was purported to have had an IQ of 163, as well as having spoken five languages.

The trend continues today – with celebrity gossip rags gleefully reciting the academic achievements of actresses such as Emma Watson and Natalie Portman – as though the possession of a great set of cheekbones automatically means that their owner has the mental faculties of a breezeblock.

My favourite of these closet intellectuals is Austrian-American actress Hedy Lamarr. Hedy is an interesting character on so many levels. She is stunningly beautiful, she has a fantastic name (Hedwig Eva Maria Kiesler), she made ballsy career choices, and she happens to have been the inventor of a form of radio guidance technology still used today.

Born in 1914 in Vienna, Hedy was beginning to make a name for herself over in Europe before Hollywood ever got to grips with her. She was the leading lady in a scandalous 1933 German film called Ecstasy, which made headlines due to the fact that Hedy spends a large proportion of the film running around naked – and – potentially – was the first non-pornographic film to depict the female orgasm. She ran away from her husband shortly afterwards and hid out in Paris, where she met MGM boss Louis B Meyer, himself scouting Europe for new talent - who, I imagine, lit a cigar and told her that he’d make her a star.

Hedy’s film career in America was illustrious, with starring roles opposite Clark Gable, James Stewart, Spencer Tracy and Charles Boyer. She starred in Samson and Delilah and was labelled “the most beautiful woman in Europe” by director Max Reinhardt.

However, the reason that I am such a huge fan of hers isn’t just because she shrugged off controversy to act in films such as Ecstasy, or that she is the type of person to flee her husband and set up in the bohemian enclaves of Paris of the 1930's – but because simmering away underneath her beauty was a formidable brain capable of inventing technology that has made modern day advancements such as WiFi even possible.

At the beginning of World War II, Hedy implemented a radio guidance system to be used for Allied torpedoes. It utilised frequency hopping and spread spectrum technology – more on that here – and, although it wasn’t used during the wartime effort, the US Navy rediscovered her invention during the 1960's Cuban Missile Crisis and incorporated it into their repertoire. The advances that she made are still used today; in WiFi, CDMA, and Bluetooth technology.

Throughout her acting career, Hedy was typically cast as the exotic seductress, and would often slink across the screen like a cat, but have very few lines. She reportedly felt unchallenged by acting, and started inventing as a means of relieving her boredom. She invented a new and improved traffic light, and a tablet that dissolved in water to make a fizzy drink. The tablet idea flopped and apparently tasted terrible. She also had two babies during the course of her Hollywood hey-day, which solidifies her in my mind as some kind of Wonder Woman.

Her torpedo radio guidance system idea was artistically inspired by piano rolls, and although it showed signs of promise at the time, the military weren’t keen to take on ideas by civilians during the war. It was only later that the Navy adopted her ideas.

Her later story is just as fascinating. She professed to have made – and spent – thirty million dollars over the course of her career. She was arrested for shoplifting twice, the charges being dropped on both occasions. Andy Warhol made a short film about her in 1966 – called Hedy – and her autobiography was reviled by a judge as “filthy, nauseating and revolting.” She later sued the ghost writer for fabricating anecdotes – however I’d love to think that some of them were true – namely that when fleeing her husband in the 1930's, she hid out in a Paris brothel, having sex with a customer to avoid detection. She later allegedly hired a maid who strongly resembled her, and drugged the maid, stealing her uniform in order to escape in disguise.

Hedy combines intrigue, exoticism, intellect and a devil-may-care attitude that makes her, for me, one of the most compelling characters of Old Hollywood.